Paper , Order, or Assignment Requirements
Prepare a minimum 7,000 word paper integrating your previous
Learning Team assignments to include the following new material:
• Integrate previous Learning Team assignments correcting errors as
reported by instructor in returned papers.
• Include the rationale for selecting your target country. Refer to your
Learning Team Country Risk Analysis for highlights.
• Determine the marketing mix specific to your selected global product
or service and explain your choice of marketing mix. Prepare a
marketing plan that addresses product modification, pricing,
promotional programs, distribution channels, and e-business in your
chosen country. Include market indicators and trends for your product
or service.
• Prepare a financial overview for your global venture. Include a chart
that represents the general budget for your global venture. Explain how
your company deals with foreign exchange risk for your global
operation.
• Identify potential domestic and international sources of financing for
your global venture. Include at least two possible financial institutions
within your chosen region.
• Describe the degree to which your organization operates as a
centralized versus decentralized organization. Include a chain of
command chart to illustrate how communications would reach senior
management from the field when events necessitate changes in tactics
or strategy.
• What types of exit strategies would be most appropriate for your
global venture? Some strategies to consider include divestiture of
assets, handing over to a joint venture partner, diversification, shutting
down operation, and contingencies for your global venture.
• Based on your findings, make final recommendations about the
feasibility of this global venture. Would you recommend proceeding with
this global venture? Explain why or why not.