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Discussion Post 4: Consumers and Marketing
Go to https://www.outofservice.com/bigfive/ and take the personality assessment. Results are only as accurate as you are HONEST on your responses to the questions. Provide your SCORES and then discuss your results which are the traits that define you as a person. Do this in your own words and do not simply copy in your results from the assessment. How does each of these personality traits impact your consumer behavior? How might a marketer be able to use personality in targeting customers? Based on your personality traits and what you have learned about your personality, how would a marketer best target you?
