Paper , Order, or Assignment Requirements
Topic: The second paper assignment is based on your second book; “The Power of Persuasion”. The main theme of the book is how we are all influenced by other people – how our tastes, preferences and likes and dislikes are manipulated. Levine argues that techniques of persuasion are all around us and used all the time – by each of us to persuade others, as well as by those trying to persuade us. For this paper, discuss a personal experience with persuasion – either a time when you persuaded someone else to do something (an obvious example would be experience in retail, but perhaps could include political advocacy or something else), or when you were persuaded (think of the last time you bought a car or another big ticket item, or the last election). Please select one event to analyze in detail. Use the ideas and themes from the book as well as from the weekly course material to analyze the techniques of persuasion used. Bear in mind that the purpose of the assignment is show your reading and understanding of the course material, so the more thorough and detailed your analysis, the more based on theory and research, the better. The best papers make extensive use of not only the book but also websites and the course material. The best papers also avoid extensive quotes. Put things in your own words to demonstrate that you have read, thought about and understood the material. Of course, you will want to cite the original source of your ideas.
Papers should be turned in under “assignments” and will be checked for plagiarism. All papers should be in Microsoft Word format. Papers should each be 3 – 6 pages long, 1 inch margins, 12 point font. Papers will be graded in part on clarity and correctness of writing, poorly written papers will lose points – please proofread your work carefully. Papers will also be graded based on depth of thought and reference to readings and course material, so be sure to demonstrate your familiarity with course material and the books in the paper. Papers should include a bibliography that cites all the sources you used including the assigned book and sources from the weekly material. Be sure to clearly cite all sources in the body of your paper.